Archive for the ‘coffee’ Category
October 5th, 2009
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Today is the last day to try Starbucks’ VIA instant coffee taste test challenge at your local store.
Who’s tried it? What did you think? Get some more reactions here to the coffee Starbucks is hoping will help revitalize their business.
People who do the test get a free tall coffee and a coupon for a $1 off a $2.95 three-pack of VIA.
[Photo credit: Starbucks]
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Starbucks is looking to Seattle’s Best Coffee to help transform the coffee company’s business, putting Frappuccino franchise architect Michelle Gass in charge of the SBC brand.
Starbucks bought SBC in 2003. Now they’re hoping to expand the number of Seattle’s Best stores, in part by moving into spaces vacated by – Starbucks:
Schultz has given previous indications as to the rising importance of the Seattle’s Best brand. He has said the chain will negotiate with former landlords in an attempt to open Seattle’s Best Coffee shops in some of the 550 locations Starbucks was forced to close as part of cost-cutting measures to save the company.
More on the story here. And kudos to one of our Starbucks news and info go-to sites, Starbucks Gossip, for spotting it.
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